About ELFE

ELFE Brands, Inc. is a Philippine company that designs, produces and retails ready-to-wear and bespoke fashion products.  It's based in Cebu City, Philippines.

Brands and Businesses

Elated Industries is a menswear brand that makes everyday headwear, bespoke denim and essentials for the man who’s kept the kid inside.

Felici is a womenswear brand with a selection of pieces intended for women with drive, confidence and great sense of style.

Studio 401 is a fully-equipped Photo Studio conveniently located in Mango Avenue, Cebu City. 


Don Gerardo Frasco
CEO and VP-Finance

Fritzie Un
VP-Retail and Creative Director, Felici

Carlos Canga
VP-Operations andLead Designer, Elated Industries